Digital AdvertisingFinancial Services
PayPulse Fintech Nationwide Digital Acquisition Campaign
Client: PayPulse Nigeria
National (Abuja, Lagos, Port Harcourt, Kano)
May 2026
The Context & Challenge
What Needed to Be Solved
Acquiring 50,000 active business merchants for an instant cross-border settlement application in a skeptical SME market dominated by traditional banks.
Strategic Objectives
Key Campaign Goals
Educate Nigerian business owners on transaction fees and reliability.
Drive low-CPA mobile app downloads and KYC verifications.
The Strategy & Solution
How MERIT MEDIA Executed
Performance funnel across Meta Ads and Google Search ads utilizing testimonial videos of real Abuja and Lagos traders, retargeting website visitors with security assurances.
Commercial Impact
Campaign Results
64,200
App Installs Generated
Surpassed the initial 50k goal with a 24% lower CPA than benchmark.
₦410
Average Cost Per Install
Top quartile performance efficiency across Nigerian fintech.
Campaign Imagery
Services Delivered
Performance Digital Advertising
Ad Creative Production & Copywriting
Funnel Tracking & Conversion Optimization
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