LEDRetail & E-commerce
Capital Hub Banex Wuse 2 High-Frequency LED Campaign
Client: Capital Retail Hub
Wuse 2, Abuja
December 2025
The Context & Challenge
What Needed to Be Solved
Driving rapid foot traffic to a newly commissioned 3-floor electronics and lifestyle retail complex during Black Friday and end-of-year shopping seasons.
Strategic Objectives
Key Campaign Goals
Achieve ubiquitous visibility at the prime retail epicenter of Abuja (Wuse 2).
Deliver daily dynamic price promotional updates on large-scale digital screens.
The Strategy & Solution
How MERIT MEDIA Executed
Continuous 15-second rotating 60fps motion graphics on Banex Plaza Mega LED screen, synchronized with weekend SMS promotions and influencer walk-through videos.
Commercial Impact
Campaign Results
1.45M
Monthly Screen Views
Consistent commuter and retail shopper visibility.
75%
Store Footfall Increase
Recorded during peak promotional weekends.
Campaign Imagery
Services Delivered
LED Outdoor Advertising
Motion Graphic Commercial Adaptation
Creative Screen Scheduling
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